Pharmaceutical Industry: A Promising Future
By Vijay K Shetty
High life expectancy and lower death rates are attributed to the 
valuable contributions by the Pharma Industry. The pharmaceutical 
industry is a constantly evolving one. It is an industry which has the 
highest amount of research and development activities as compared to 
other sectors of the industry. This industry develops, produces, and 
markets drugs licensed for use as medications to cure various kinds of 
illnesses. Pharmaceutical companies can deal in generic and/or brand 
medications.
This industry has to face a lot of rules, regulations
 and abide by numerous laws related to patenting testing and marketing 
of drugs. The use of internet promoted consumerism since direct purchase
 of drugs by consumers, etc was easily possible. Also, the increased 
advertising in electronic media gave this industry the much needed 
boost.
As mentioned earlier, this industry relies heavily on 
research and development, and incurs unfathomable costs for the same. 
Despite these, due to the criticality of the issue, which involves the 
lives of millions, this involves deep scrutiny, and hence, every year, 
only about 25 drugs are approved for marketing.
The United States 
accounts for almost half of the global pharmaceutical market and this 
industry has been one of the most profitable of all businesses. 
Recently, the pharmaceutical industry topped the list of most profitable
 industries, with a 17% return on revenue.
The largest 
pharmaceutical and biotech companies ranked by healthcare surveys are 
Novartis, Pfizer, Bayer and GlaxoSmithKline. The term Big Pharma is used
 for such companies whose revenue exceeds $3 billion. Because this 
industry involves huge costs, they can apply for patent rights to 
protect their inventions.
The most important players in this 
industry are physicians, assistants, and nurses because they are the 
ones on whose prescription depends the life of patients.
In India,
 this is the most organized sector and plays an important role in 
sustaining development in the field of global medicine. Due to the 
presence of low cost manufacturing facilities, educated and skilled 
manpower and cheap labour force, the industry can reach great heights in
 production, manufacturing, research and development. It is expected to 
increase at an annual growth rate of 9.9%. Some interesting facts are 
that this industry grows at about 1.5 times the GDP. Globally, an India 
rank 3rd in terms of volume of manufacturing pharmaceuticals, and the 
retail pharma market is expected to cross $12 billion by 2012. The key 
players in the Indian market are Ranbaxy, Dr. Reddy's, Cipla, etc.
The
 Pharma Industry is highly lucrative and offers huge growth 
opportunities, since a lot of initiatives are taken by the Government to
 support this industry. The wake of investments gives a promising future
 to the pharmaceutical industry. It has tremendous potential for growth 
and there are several upcoming projects with tie-up companies, both in 
the domestic and global market.
    Vijay K Shetty,
Get more information on: Pharmaceutical Industry Trends
Get more information on: Pharmaceutical Industry Research
   
Get more information on: Pharmaceutical Industry Trends
Get more information on: Pharmaceutical Industry Research
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