Pharmaceutical Industry: A Promising Future
By Vijay K Shetty
High life expectancy and lower death rates are attributed to the
valuable contributions by the Pharma Industry. The pharmaceutical
industry is a constantly evolving one. It is an industry which has the
highest amount of research and development activities as compared to
other sectors of the industry. This industry develops, produces, and
markets drugs licensed for use as medications to cure various kinds of
illnesses. Pharmaceutical companies can deal in generic and/or brand
medications.
This industry has to face a lot of rules, regulations
and abide by numerous laws related to patenting testing and marketing
of drugs. The use of internet promoted consumerism since direct purchase
of drugs by consumers, etc was easily possible. Also, the increased
advertising in electronic media gave this industry the much needed
boost.
As mentioned earlier, this industry relies heavily on
research and development, and incurs unfathomable costs for the same.
Despite these, due to the criticality of the issue, which involves the
lives of millions, this involves deep scrutiny, and hence, every year,
only about 25 drugs are approved for marketing.
The United States
accounts for almost half of the global pharmaceutical market and this
industry has been one of the most profitable of all businesses.
Recently, the pharmaceutical industry topped the list of most profitable
industries, with a 17% return on revenue.
The largest
pharmaceutical and biotech companies ranked by healthcare surveys are
Novartis, Pfizer, Bayer and GlaxoSmithKline. The term Big Pharma is used
for such companies whose revenue exceeds $3 billion. Because this
industry involves huge costs, they can apply for patent rights to
protect their inventions.
The most important players in this
industry are physicians, assistants, and nurses because they are the
ones on whose prescription depends the life of patients.
In India,
this is the most organized sector and plays an important role in
sustaining development in the field of global medicine. Due to the
presence of low cost manufacturing facilities, educated and skilled
manpower and cheap labour force, the industry can reach great heights in
production, manufacturing, research and development. It is expected to
increase at an annual growth rate of 9.9%. Some interesting facts are
that this industry grows at about 1.5 times the GDP. Globally, an India
rank 3rd in terms of volume of manufacturing pharmaceuticals, and the
retail pharma market is expected to cross $12 billion by 2012. The key
players in the Indian market are Ranbaxy, Dr. Reddy's, Cipla, etc.
The
Pharma Industry is highly lucrative and offers huge growth
opportunities, since a lot of initiatives are taken by the Government to
support this industry. The wake of investments gives a promising future
to the pharmaceutical industry. It has tremendous potential for growth
and there are several upcoming projects with tie-up companies, both in
the domestic and global market.
Vijay K Shetty,
Get more information on: Pharmaceutical Industry Trends
Get more information on: Pharmaceutical Industry Research
Get more information on: Pharmaceutical Industry Trends
Get more information on: Pharmaceutical Industry Research
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